Terms of Use

Effective: 7/30/19

Thank you for visiting 131ch.cn; we're sure you'll find lots of interesting and helpful information here. Just to cover our relationship legally, we have to set down some terms of use for the site and other online services (collectively, the “Website”) provided by King Arthur Flour Company, Inc., its employees, officers, directors, agents, subsidiaries, and affiliates (collectively “King Arthur Flour”, “we”, “us”, or “our”) . These Terms of Use govern your access to and use of our Website, including any content, functionality, features and applications offered on or through the Website to you as a guest or registered user.

Please read the Terms of Use carefully before you start to use our Website. By using the Website, you agree to be bound and abide by these Terms of Use and our Privacy Policy. If you do not agree to these Terms of Use and our Privacy Policy, or if you violate them in any way, your right to access or use the Website is terminated.

Your Responsibilities

You are responsible for any activity that occurs through your use of the Website and through your account and you agree you will not sell, transfer, license or assign your account, followers, username, or any account rights. With the exception of people or businesses that are expressly authorized to create accounts on behalf of their employers or clients, King Arthur Flour prohibits the creation of and you agree that you will not create an account for anyone other than yourself. You also represent that all information you provide or have provided to King Arthur Flour upon registration and at all other times will be true, accurate, current and complete and you agree to update your information as necessary to maintain its truth and accuracy.

You are responsible for keeping your password secret and secure.

You are solely responsible for your interactions with other users of the Website, whether online or offline. You agree that King Arthur Flour is not responsible or liable for the conduct of any user. King Arthur Flour reserves the right to monitor and restrict activity on the Website, but has no obligation to monitor or become involved in disputes between you and other users. Exercise common sense and your best judgment when interacting with others, including when you submit or post content or any personal or other information.

Acceptable Use

Our goal is to create a positive, useful, and safe user experience. To promote this goal, we prohibit certain kinds of conduct that may be harmful to other users or to us. When using our Website and its features and functions you may not:

  • violate any applicable federal, state, local, or international law, rule, or regulation;

  • violate, infringe, or misappropriate other people's intellectual property, privacy, publicity, or other legal rights;

  • post or share anything that is illegal, abusive, harassing, harmful to reputation, pornographic, indecent, profane, obscene, hateful, racist, or otherwise objectionable, including any posts intended for defaming, stalking, bullying, abusing, harassing, threatening, impersonating, harming, impersonating or intimidating people or entities.

  • create, solicit, transmit, or procure the sending of, any unwanted, unsolicited or harassing comments or communications, including advertising or promotional material, without our prior written consent, such as spam ;

  • create accounts or access data (including user information) through unauthorized means, such as by using an automated device, caching, script, bot, spider, crawler or scraper;

  • use the Website in any manner that could disable, alter, overburden, damage, or impair them or engage in any other conduct that restricts or interferes with any other party’s use, which, as determined by us, may harm King Arthur Flour or users of the Website and expose them to liability, including but not limited to by transmitting any worms, viruses, spyware, malware or any other code of a destructive, malicious, intrusive, or disruptive nature;

  • stalk, harass, or harm another individual;

  • impersonate King Arthur Flour, a King Arthur Flour employee, another user, or any other person or entity or otherwise perform any other similar fraudulent activity, such as phishing;

  • use any means to scrape or crawl any web pages contained in the Website;

  • attempt to circumvent any technological measure implemented by us or any of our providers or any other third party (including another user) to protect the Website;

  • attempt to decipher, decompile, disassemble, or reverse engineer any of the software or other underlying code used to provide the Website; or

  • advocate, encourage, or assist any third party in doing any of the foregoing.

Users that do not adhere to our terms of use may be restricted from interacting with King Arthur Flour online, phone, or chat tools. We reserve the right to remove or “ban” users that fail to follow our acceptable use policies from using our social media properties.

Inaccuracy disclaimer

Despite our best efforts, we're only human. The site may occasionally contain errors, including incorrect prices, unclear recipe directions, or inaccurate photos. We will make reasonable efforts to correct and update mistakes as we discover them, without notice and without liability for any issues they may have caused prior to their correction.

Links away from our Website

Our website contains links to other sites and resources provided by third parties, these links are provided for your convenience only. This may include links contained in advertisements, sponsored, or affiliate links. We have no control over the contents of those sites or resources and accept no responsibility for them or for any loss or damage that may arise from your use of them. If you decide to access any of the third-party websites linked to our Website, you do so entirely at your own risk and subject to the terms and conditions of use for such websites.

Links to our Website

You may link to our Website provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval, or endorsement on our part without our express written consent.

The Website may provide certain social media features that enable you to: link from your own or certain third-party websites to certain content on our Website; send communications with certain content, or links to certain content, using the Website; or cause limited portions of content on the Website to be displayed or appear to be displayed on your own or certain third-party websites.

You may use these features solely as they are provided by us, and must not otherwise: establish a link from any website that is not owned by you; cause the Website or portions of it to be displayed on, or appear to be displayed by, any other site (for example, scraping, framing, deep linking, or in-line linking); or take any action with respect to the Website that is inconsistent with these Terms of Use.

We may disable any social media features and any links at any time without notice in our sole discretion.

User Generated Content

Any material you add to the Website or social media platforms associated with King Arthur Flour, including but not limited to photos and comments on our blog, recipe and product ratings and reviews, Facebook, Instagram, Twitter etc. (“User Contributions”) will become a part of the site and may be used for our marketing purposes. If you're not comfortable sharing what you write with the general public—please don't share it. We also reserve the right to delete or remove any obscene, abusive, or other objectionable, inaccurate or misleading materials posted to our Website and to our social media properties.

In addition, you represent and warrant that:

  • All of your User Contributions do and will comply with these Terms of Use.

  • You own or control all rights to the User Contributions posted by you on or through the Website or otherwise have the right to grant the rights and licenses set forth in these Terms of Use

  • You understand and acknowledge that you are responsible for any User Contributions you submit or contribute, and you, not King Arthur Flour, have fully responsibility for such materials, including its legality, reliability, accuracy, and appropriateness.

  • We are not responsible or liable to any third party for the content or accuracy of any User Contributions posted by you or any other user of the Website.

You may feel you have a great idea for a new product, or a special recipe you'd like to share. We do not offer compensation for any product suggestions, recipes, or other information submitted via email, product or recipe reviews, live chat, or any other online channels. In uploading content, you grant King Arthur Flour a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use, reproduce, modify, perform, display, distribute, and otherwise disclose to third parties the User Contributions that you post through the Website or otherwise provide to King Arthur Flour, subject to our Privacy Policy.

In addition, the Website is not a backup service and you agree that you will not rely on the Website for the purposes of storing User Contributions. King Arthur Flour will not be liable to you or third-party beneficiaries for any modification, suspension, or discontinuation of the Website, or the loss of any User Contributions.

Intellectual Property Rights

We grant you a limited, non-exclusive, non-sublicensable, non-transferable license to access and use the Website for lawful purposes in accordance with this Terms of Use and our Privacy Policy.

The Website, including subsidiary sites shop.131ch.cn, classes.131ch.cn, contain content owned or licensed by King Arthur Flour, including name, logo, text, images, audio/visual works, icons and scripts (“King Arthur Flour Content”). King Arthur Flour Content is protected by copyright, trademark, patent, trade secret and other laws, and, as between you and King Arthur Flour, King Arthur Flour owns and retains all rights in King Arthur Flour Content and the Website.

Unless we give you permission to do so, you will not remove, alter or conceal any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying King Arthur Flour Content and you will not reproduce, modify, adapt, prepare derivative works based on, perform, display, publish, distribute, transmit, broadcast, sell, license or otherwise exploit King Arthur Flour Content without the prior written permission of King Arthur Flour.

King Arthur Flour also respects the intellectual property rights of others, and we prohibit users of our Website from submitting, uploading, posting or otherwise transmitting any materials that violate another person’s intellectual property rights. To report any issues or allegations of infringement, please contact us.

Monitoring and Enforcement; Termination

We have the right to:

  • Modify or terminate the Website for any reason, without notice, at any time, and without liability to you.

  • Refuse, terminate, or suspend your access to all or part of the Website for any or no reason, including without limitation, any violation of these Terms of Use.

  • Upon termination, all licenses and other rights granted to you in these Terms of Use will immediately cease.

  • Force forfeiture of any username for any reason.

  • We may, but have no obligation to, remove, edit, block, and/or monitor content, User Contributions, or accounts containing materials that we determine in our sole discretion violates these Terms of Use.

Geographic Restrictions

King Arthur Flour is based in the United States and provides its Website for use to persons located in the United States. We make no claims that the Website or any of its content is accessible or appropriate outside of the United States. Access to the Website may not be legal by certain persons or in certain countries. If you access the Website from outside the United States, you do so on your own initiative and are responsible for compliance with local laws.


King Arthur Flour is committed to providing physical and digital access for persons with disabilities. Our Accessibility page has more information


You agree to indemnify and hold harmless King Arthur Flour  from and against any and all loss, expenses, damages, and costs, including without limitation reasonable attorneys’ fees, resulting, whether directly or indirectly, from your violation of these Terms of Use. You also agree to indemnify and hold harmless King Arthur Flour from and against any and all claims brought by third parties arising out of your use of the Website and the content you make available via the Website by any means, including without limitation through a posting, a link, references to said content, or otherwise.

Disclaimer of  Warranties and Limitation of Liability

Violation of these Terms of Use may, in King Arthur Flour’s sole discretion, result in termination of your account. You understand and agree that King Arthur Flour cannot and will not be responsible for the content posted on the Website and you use the Website at your own risk. If you violate the letter or spirit of these Terms of Use, or otherwise create risk or possible legal exposure for King Arthur Flour, we can stop providing all or part of the Website to you.

To the fullest extent permitted by the applicable law, King Arthur Flour offers the Website “as-is” and makes no representations or warranties of any kind concerning the Website, express, implied, statutory or otherwise, including, without limitation, warranties of title, merchantability, fitness for a particular purpose, or non-infringement.

King Arthur Flour does not warrant that the functions of content contained on the Website will be uninterrupted or error-free, that defects will be corrected, or that King Arthur Flour’s servers are free of viruses or other harmful components through use or downloading material from the Website.

King Arthur Flour does not warrant or make any representations regarding use of the result of use of King Arthur Flour Content, User Contributions, or any other content on the Website in terms of accuracy, reliability, or otherwise.

Your use of the Website and its content is at your own risk. Except to the extent required by applicable law and then only to that extent, in no event will King Arthur Flour be liable to you on any legal theory for any incidental, direct, indirect, punitive, actual, consequential, special, exemplary or other damages, including without limitation, loss of revenue or income, lost profits, pain and suffering, emotional distress, cost of substitute goods or services, or similar damages suffered or incurred by you or any third party that arise in connection with the Website (or termination thereof for any reason), even if the King Arthur Flour has been advised on the possibility of such damages.

King Arthur Flour does not endorse, approve, or verify any posted content on the Website and the King Arthur Flour shall not be responsible or liable whatsoever in any manner for any content posted on the Website (including claims of infringement relating to content posted on the Website, for your use of the Website, or for the conduct of third parties whether on the Website or relating to the Website.

FOR NEW JERSEY RESIDENTS: Notwithstanding any term herein, these Terms do not limit your rights or our obligations under any applicable statute or law, including types and amounts of recovery; nor do they excuse us from any duty to avoid causing harm by means of gross negligence, recklessness, or intentional misconduct; nor do they disclaim our duty of care to our invitees; nor do they require you to defend and indemnify us in the event that any loss is caused by our negligence.

Governing Law and Jurisdiction

Should any dispute or controversy arise out of or relating to these Terms of Use, the Privacy Policy or the Website provided by King Arthur Flour, it shall be subject to the jurisdiction and venue of State and Federal Courts in Vermont, and shall be governed by the laws of the Vermont without regard to its conflict of law provisions.

Waiver and Severability

The Terms of Use and our Privacy Policy constitute the sole and entire agreement between you and King Arthur Flour regarding the Website and supersedes all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Website.

If any provision of these Terms of Use is held by a court or other tribunal of competent jurisdiction to be invalid, illegal or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms of Use will continue in full force and effect.

Policy Changes

You understand that we may revise and update these Terms of Use from time to time in our sole discretion. Where appropriate, we may seek to provide advance notice before updated Terms become effective. You agree that we may notify you of the updated Terms by posting them on the Website and that your use of the Website after the effective date of the updated Terms (or engaging in such other conduct as we may reasonably specify) constitutes your agreement to the updated Terms. It is your responsibility to check the Terms of Use posted on the Website periodically so that you are aware of any changes, as they are binding on you.

By using the Website, you represent and warrant that you are of legal age to form a binding contract with King Arthur Flour and meet all of the eligibility requirements in these terms.

Please contact us if you have any questions about this policy.